Trained in business coaching and executive support, I observed that even the most well-supported entrepreneurs often find themselves isolated when making decisions. In these key moments, many seek to take a step back, decipher invisible dynamics, and make choices aligned with both their vision and context.

It’s within this reality that the I Ching—a tool I’ve practiced since my teenage years—took on its full meaning. Originally a personal guide, it gradually evolved into a powerful decision-making framework, enriched by my years of experience in corporate strategy and coaching.

By creating Yi King Business, my intention was to offer entrepreneurs and leaders more than just a method—rather, a reliable and accessible strategic partner to support their decision-making autonomy.

Yi King Business acts as a consultant at your fingertips, capable of illuminating complex situations and helping you:

• Clarify strategic choices in times of uncertainty
• Decode cycles of change influencing your business
• Identify the right moment to act
• Strengthen the alignment between vision and concrete actions

By integrating the 12 key dimensions of business—strategy, leadership, marketing, communication, organization, finance, human resources, risk management, partnerships, innovation, corporate culture, and social responsibility—Yi King Business provides leaders with a self-guided framework to reflect, realign, and move forward with discernment.

Today, through this method, my primary goal is to empower entrepreneurs and decision-makers with a structured, deeply grounded tool that reflects the realities of modern business.

Yi King Business is designed to be a lever for strategic independence, offering a new way to act with both clarity and intuition—without relying constantly on external advice.