Yi King Business

Your Strategic Consultant: A Decision-Making Framework to Navigate Entrepreneurial Uncertainty

When Business Decisions Require Greater Clarity


As an entrepreneur or business leader, you're constantly faced with decisions that shape the future of your enterprise. Some are operational, others strategic, but all influence your trajectory of growth.


Do these questions sound familiar?

  • "Is this market opportunity aligned with my overall strategy, or will it dilute my resources?"
  • "Does my offer truly meet the top priorities of my target clients?"
  • "How can I transform this team conflict into a catalyst for innovation?"
  • "What strategic levers should I focus my investments on to ensure sustainable growth?"

When you're leading alone, without a structured framework to validate your thinking, hesitation can slow your decision-making and lead to missed opportunities.

What if you had access to a true strategic guide at any moment—one capable of structuring your decisions with clarity and precision?


More than a simple method, the Yi King is a living compass that reveals the underlying dynamics at play, expands your perception of opportunities, and helps you make aligned decisions based on the flow of change, your strategic vision, and the right timing.


That is exactly what Yi King Business was designed to offer you.

The Origin of Yi King Business: A Solution to a Real Need


I am Ludovic LABBÉ. Before becoming an entrepreneur, I held executive positions in several branches of a major international group, operating in demanding strategic environments.


These experiences gave me deep insight into high-stakes decision-making, business management, and leadership challenges.

Driven by the desire to support entrepreneurs and leaders in their strategic choices, I trained in business and executive coaching before launching my own consulting practice.


Through this journey, one truth became clear: the quality of your decision-making process shapes your business trajectory. In a constantly evolving world, it's essential to make decisions aligned with cycles of change to move forward with clarity and confidence.


That’s where the Yi King revealed its full potential. I’ve explored it since adolescence—first as a tool for personal guidance, and quickly as a decision-making companion in my professional life. Its approach helped me step back, anticipate key dynamics, and align my choices with a broader strategic vision.


By supporting entrepreneurs and executives, I observed a crucial gap: the business world lacks tools for understanding the cycles of change and making decisions in harmony with these dynamics. This led me to structure and adapt the Yi King for the world of entrepreneurship.


Three observations led me to create Yi King Business:


🔹 A traditional language in need of adaptation – The classical interpretations of the Yi King are full of wisdom, but they don't directly speak the language of modern business. Entrepreneurs often have to translate them on their own, risking losing the essence of their situation.


🔹 Specific challenges that demand structured insight – Leadership, strategy, finance, positioning, innovation... Each area evolves according to its own dynamics and requires a tailored reading grid. The Yi King can be a powerful ally, if used in a framework that speaks the entrepreneur's language.


🔹 A need for accessible support at key moments – When facing a decisive choice, entrepreneurs don’t always have a board of advisors. Having a reliable tool available at any time enables them to navigate uncertainty with greater confidence and intuition.


That’s why I created Yi King Business: a version of the Yi King designed especially for entrepreneurs and leaders. A guide to illuminate their questions, doubts, and strategic choices, helping them sense the right moment to act and offering a wider perspective on each situation.


Yi King Business becomes a strategic compass, a thinking framework, and an ally in every key decision, empowering entrepreneurs to act with greater clarity, fluidity, and depth.

The Yi King: A Strategic Guide in Harmony with Cycles of Change


For over 3,000 years, the Yi King (Book of Changes) has supported decision-making by revealing the invisible dynamics shaping every situation. Unlike traditional analytical tools, it doesn’t merely evaluate visible facts—it sheds light on the movement of change, helping you act at the right time and with precision.


Its core rests on three fundamental principles:


🟠 Understand the forces at play – The Yi King reveals the deeper dynamics influencing a situation, providing a broader vision before any decision. It doesn’t freeze analysis in static data but allows you to grasp the fluid balance of influences.

🟠 Align with the flow of change – Every situation evolves through cycles of transformation. The Yi King helps you see when to initiate action, when to wait, and when to adjust your approach—so you’re not acting against what is naturally unfolding.

🟠 Anticipate and adapt with wisdom – Rather than reacting to external events, it enables you to feel the right moment to act, anticipate hidden trends, and adjust your choices with intuitive intelligence.

In a constantly shifting business world, the Yi King becomes a powerful strategic tool to navigate with clarity. It doesn’t replace rational analysis—it enhances it by integrating intuition, timing, and alignment with the natural flows of change.

An Intuitive Strategic Guide for the Entrepreneur in Motion


Yi King Business is designed to naturally integrate into your decision-making process by blending structure, intuition, and strategic clarity. It’s not just an analytical tool, but a true navigation companion, helping you act at the right time and from the right place.

🔹Simple and intuitive access – You don’t need to be a Yi King expert. A clear framework guides you step by step, allowing you to access relevant insights quickly.

🔹A process that illuminates each situation – Ask your question, explore the underlying dynamics, and discover new perspectives to help you make aligned decisions.

🔹Applicable, meaningful insights – No generic formulas or abstract theory. You get actionable clarity on the forces at play so you can orient your decisions with fluidity and depth.

Available through an intuitive and evolving platform, Yi King Business becomes your strategic compass, giving you immediate access to valuable guidance at every key point of your entrepreneurial journey.

Les 12 Dimensions Stratégiques de l'Excellence Entrepreneuriale


Le Yi King Business dépasse la simple résolution de problèmes – il devient votre conseiller stratégique intégral, éclairant chaque aspect critique de votre développement entrepreneurial.

  • Stratégie
  • Leadership
  • Marketing
  • Communication
  • Organisation
  • Ressources Humaines
  • Aspects Financiers
  • Gestion des Risques
  • Relations avec les Partenaires
  • Innovation et Développement de Produits
  • Culture d’Entreprise
  • Éthique et Responsabilité Sociale

Strategy

Defining a strategy is essential—but knowing when to adjust, refine, or pivot it is just as crucial. Your vision must evolve at the right pace to stay aligned with your goals and emerging opportunities.


When you're at a strategic crossroads, questions often arise such as:

  • “Is my current plan still suited to how my business and market are evolving?”
  • “Which areas should I strengthen to support steady, coherent growth?”
  • “How can I turn my vision into concrete action without losing agility?”

🔹 Yi King Business highlights the forces at play and helps you sense the right time to adjust your strategy.

Leadership

A leader influences through presence, energy, and their ability to guide change. But how can you tell if your current approach is still effective?


In facing leadership challenges, you might ask:

  • “Does my leadership style genuinely inspire engagement and performance?”
  • “How can I adapt my posture to better support the evolution of my organization?”
  • “What levers can I activate to strengthen cohesion and team motivation?”

🔹 Yi King Business helps you gain perspective on your leadership and identify subtle shifts that make a real difference.

Marketing

A successful offer isn’t just visible—it must be seen as unique and irresistible. Your positioning evolves with the market, your strengths, and your clients’ expectations.


When it’s time to revisit your offer, questions may arise such as:

  • “Is my value proposition clearly perceived as distinctive?”
  • “Does my offer truly meet the deeper needs of my target audience?”
  • “How can I structure my offers to enhance impact and coherence?”
  • ...

🔹 Yi King Business illuminates the underlying dynamics, helping you refine your positioning and align your offer with its true potential.

Communication

Effective communication goes beyond visibility—it creates authentic connection with your audience. Finding the right words, tone, and timing is key.


When evolving your communication, you may ask:

  • “Is my message perceived with clarity and accuracy?”
  • “How can I align my communication with the essence of my business?”
  • “What adjustments can amplify my impact without compromising authenticity?”
  • ...

🔹 Yi King Business helps you clarify your message and adapt it to the movement of the market and your audience’s needs.

Organization

A well-structured organization supports growth and flow. Too much rigidity slows you down, too much flexibility creates chaos. Balance is key.


When optimizing your organization, you might ask:

  • “Does my current structure allow for effectiveness without overload?”
  • “What systems can I implement to bring more ease and reduce unnecessary effort?”
  • “How can I balance performance and adaptability day to day?”
  • ...

🔹 Yi King Business reveals the adjustments that will streamline your organization in harmony with your natural growth rhythm.

Human Resources

A high-performing team isn’t just about individual skills—it’s about synergy and alignment with a shared vision. As group dynamics shift, so must your approach and methods to maintain optimal balance.


When managing teams, you might wonder:

  • “How can I foster a workplace where individual performance and collective success reinforce each other?”
  • “Is the current talent allocation optimized for my business’s strategic needs?”
  • “How can I turn tensions into opportunities for growth and improvement?”
  • ...

🔹 Yi King Business helps you understand relational dynamics and adjust your team management to boost engagement and cohesion.

Financial Aspects

Finance is the foundation of your business’s stability and expansion. Good financial management isn’t just about minimizing risk—it’s about seizing the right opportunities at the right time.


When facing important financial decisions, you may ask:

  • “Is my business model optimized to support sustainable growth?”
  • “Which strategic investments can I make without compromising financial stability?”
  • “How can I forecast and manage cash flow with more clarity and calm?”
  • ...

🔹 Yi King Business illuminates the forces and trends at play, helping you align financial decisions with your vision and growth trajectory.

Risk Management

Uncertainty is part of every business—but effective risk management can turn potential threats into strategic levers. Identifying vulnerabilities, evaluating impacts, and creating preventive strategies are key to resilience and sustainability.


When assessing risks, you may ask:

  • “What are the most critical scenarios that could affect my business, and how can I prepare?”
  • “Do my current decisions reflect both short- and long-term risk assessments?”
  • “What levers can I activate to minimize impact and leverage hidden opportunities in crises?”
  • ...

🔹 Yi King Business helps you detect weak signals and adopt a strategic posture toward uncertainty. It clarifies adaptive pathways and helps you anticipate the necessary moves to ensure your stability and growth.

Partnerships

Strong collaborations can accelerate growth—but only when they are well-aligned and balanced. A successful partnership rests on natural complementarity and shared vision

When exploring new alliances, you may ask:

  • “How can I identify partners whose value proposition strengthens and complements mine?”
  • “What adjustments can I make to current collaborations to enhance impact and flow?”
  • “How can I build sustainable alliances that generate mutual and strategic value?”
  • ...

🔹 Yi King Business helps you discern the dynamics of a collaboration and align your partnerships with your vision and long-term goals.

Innovation & Product Development

Innovation isn’t just about good ideas—it’s about sensing market shifts, identifying trends, and building coherent, phased execution.


When a new opportunity arises, you might ask:

  • “What new directions align with my positioning and the emerging needs of my market?”
  • “How can I test and refine an innovative concept without spreading my resources too thin?”
  • “What key elements should I assess before launching a new offer or exploring a new segment?”
  • ...

🔹 Yi King Business helps align your innovation choices with moving trends and your own entrepreneurial evolution.

Company Culture

Beyond its products or services, every business carries an identity, values, and energy. Company culture shapes team engagement, brand perception, and innovation capacity.


When working on culture, you might reflect:

  • “How can we build an environment where our values are embodied in everything we do?”
  • “Does our current culture enhance or hinder creativity and team engagement?”
  • “How can I deepen commitment to a shared vision that transcends individual goals?”
  • ...

🔹 Yi King Business helps you clarify cultural dynamics and align your company with a strong, inspiring identity.

Ethics & Social Responsability

Today, entrepreneurship must go beyond profit to integrate its impact. Aligning values, vision, and societal commitment is a powerful lever for differentiation and long-term sustainability.


When considering impact, key questions include:

  • “How can I integrate more responsible practices while maintaining financial viability?”
  • “What concrete actions can I implement to maximize positive impact?”
  • “How do I align my commitments with a sustainable, coherent strategy?”

🔹 Yi King Business sheds light on the choices that allow you to combine economic performance with meaningful, responsible engagement.

An Illuminating Guide for Every Dimension of Your Development


For each of the 64 hexagrams in Yi King Business, you receive a structured interpretation that helps you explore the 12 key dimensions of your entrepreneurial journey.

  • A specific message to understand the underlying dynamics and the posture to adopt
  • Tailored advice to sharpen your perception and avoid judgment bias
  • Actionable insights to help you adjust your decisions and move forward with flow
  • Powerful questions to deepen your vision and open new perspectives
  • Alignment markers to assess your positioning and refine your path

Yi King Business is not just an occasional diagnostic tool or something to use only for major decisions. It is:


  • A consultant in your pocket or on your desk
  • Available anytime—to help you decide, adjust, clarify, or anticipate—without appointments, hourly fees, or dependence on a coach or outside expert


👉 It’s the ideal alternative to:


  • Decision-making loneliness (especially for solo entrepreneurs or microbusinesses)
  • The often inaccessible cost of traditional strategic consulting
  • Lack of perspective when you don’t have a management team to brainstorm with


And above all:


  • Yi King Business adapts to your unique context and everyday reality
  • It becomes a personalized guidance partner, capable of supporting you on any topic (strategy, HR, partnerships, communication...) as often as needed

FAQ | Frequently Asked Questions

About the Yi King Business


How does the Yi King Business actually work?

The Yi King Business guides you through a 6-step structured process:

  • Clearly formulating your question

  • Drawing and constructing the hexagrams

  • Deep reading of the initial hexagram’s message

  • Systemic analysis across 12 key areas of your business

  • Interpretation of changing lines and the resulting hexagram

  • Integration of the insights based on your specific context

All of this is explained step by step within the Yi King Business, with progressive learning to refine your practice and build autonomy with each use.

Do I need prior knowledge of the I Ching?

No. The Yi King Business is designed to be immediately accessible to entrepreneurs, even with no prior knowledge of the traditional I Ching. The more you use it, the more you'll refine your ability to ask the right questions and interpret the answers.

Is the Yi King Business a replacement for a consultant?

It’s an autonomous alternative or a powerful complement. The Yi King Business offers immediate access to an external, structuring perspective—without scheduling constraints or hourly fees—while providing a high level of clarity for your decisions.

What impact will it have on my daily business life?

You’ll gain consistent strategic support to help you navigate both small and major decisions. It helps you decide faster, break through confusion, gain clarity in uncertainty, and ease the mental burden of making decisions alone.

Is it only for major decisions?

Not at all. The Yi King Business is designed to support both everyday adjustments and critical choices. Its strength lies in being applicable to all levels of decision-making.

How do I access the Yi King Business?

The Yi King Business is available through a secure, intuitive online platform—accessible 24/7 from your computer, tablet, or smartphone.

A Price Aligned with Your Entrepreneurial Profile


The Yi King Business is a unique strategic consultant, always accessible to illuminate your key decisions—whatever your background. With over 700 pages of content, I chose to offer it in digital format, creating one module per hexagram to make consultation easier and more fluid.

I’ve also added dedicated modules to guide you step by step in how to consult the Yi King and interpret its answers and messages. You’ll see that it’s both simple and quick—making this tool a practical, relevant consultant that stays by your side.

Choose Your Offer Now

To make it fair and accessible, I chose to base its pricing on a simple reference point: what a professional coaching session would typically cost, based on your entrepreneurial profile.

Just as coaches adapt their fees to the type of clients they support, I’ve done the same here. The tool remains the same for everyone, powerful, complete, and unlimited, but the price reflects your current reality.

Choose the one that fits you best:

Solopreneur

If you're self-employed, a freelancer, or a solo creator, the cost of a one-hour strategic coaching session tailored to your early-stage journey typically ranges from €100 to €300 (excl. VAT).

125

80

Growing Entrepreneur

If you're building a small team or scaling a growing business, a professional coaching session suited to your growth phase usually ranges from €150 to €450 (excl. VAT).

175

120

Established Leader

If you're running a structured business with complex challenges, a typical coaching session at your level ranges from €300 to €1,000 (excl. VAT).

200

Yi King (I Ching) Business

Your personal strategic consultant, available anytime to illuminate your decisions as an entrepreneur.

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